It’s in the game

by Josh Kimball

Reuters on how videogame publishers are discovering bands, and how videogames get tunes in front of thousands of eardrums, sometimes earning bands enough buzz to get them signed.

Additionally, getting a song into a big-title videogame (like Madden or MLB) is a major aspiration for kids who grew up button mashing. Says one musician on the prospect of scoring a slot: “I’ve been playing video games since I was 5. It would just be sweet.”

UPDATE! Case in point: Mr. Bungle.