Rhino TV: Warner Music Group’s video jukebox

by Josh Kimball

Warner Music Group is a launching its answer to YouTube – Rhino TV. Or else it’s launching its own version of a “Web 2.0 video jukebox.” Whatever it’s launching, there will be music videos. Huh.

1) A video site with just (or almost just) music videos…because there is such high demand for them?
2) A video site with just one label’s music videos…
3) Pre-roll ads. Of Domino’s Pizzas.

On the plus side: exclusive footage of the Traveling Wilburys.

Uh boy.