They’re crumbelievable! Ohhh!
by Josh Kimball
The L.A. Times posits that as the practice of licensing tunes for marketing and other commercial uses proliferates (and becomes a better deal for musicians from a revenue standpoint) bands and brands are cozying up – but listeners are getting rubbed the wrong way. (The offended include Iggy Pop and Kurt Cobain fans, apparently.)
In the anti-commercialization camp, the editor of Arthur mag: “What kind of culture sets up a system where the only way to hear good music is through TV commercials for products you don’t need…What little art is out there has to sneak in wherever it can, being stand-ins for jingles. It’s the sign of an unhealthy culture. The culture is eating itself.”
To wit: This blogger has deciphered the lyrics to Crumbelievable (a pop song lobotomized for commercial use, and now endorsing Kraft Crumbles).
Meanwhile, the state-supported rock-and-roll movement continues apace, as well. Though what’s interesting in both the case of corporate music sponsorship and state- (and, of course, listener-!) sponsored tunes is that it’s almost only genres that have been completely “neutered” (classic rock and pop, and indie rock) that get the big bucks to play on prime stages (a dedicated spot on the radio dial or a TV commercial showing at primetime).