Tech / tunes links 8.22.07 – Deeper in debt

by Josh Kimball

*Some more info on the MTV-RealNetworks deal. $230M from MTV. And an analysis this morning by the NYTimes.
*Previously, I mused on whether many musicians were using twitter for marketing / relationships (Coulton does, but it was pretty much only comedians on twitter there for a while). Looks like they’ve begun. One, Alison Sudol, gets pimped in the most recent Twit newsblast. (I hope newsletter placement isn’t Twitter’s plan to make revenue.) That said, if Pownce gain enough users, it seems like that social network, with its filesharing capabilities, would be the more logical musician’s marketing choice.
*YouTube has started running ads. Called InVideo Ads, they show up over the bottom 20% of some videos, as they roll. Here’s what YouTube itself has to say about them. [via]
*Music makes kids happy! [via]
*Using to sell books. A fictional detective from an Ian Rankin book lists his favorite tracks using, as does the author. [via] I’m not sure if there are any Fakesters on or not, but I love the idea of setting up a few playlists solely for the purpose of scrobbling a fictional character’s music.
*Sales for Mentos were up 20% last year, the biggest spike ever. Due to viral video. [via]
*The L.A. Times does a deep reading of the “Chocolate Rain” phenomenon. Their take: the song is about racism. But it’s funny. The article eventually led me to the YouTube’s Top 100 in the music section, which amazed me. An Avril Lavigne video leads the pack with 50M+ views, and the top 20 is littered with the likes of My Chemical Romance. For all the talk of ugc, it’s still the pros who get crazy exposure. Also, 50M views. Wow. That’s a lot of 14-year-old users.