Luxury consumption is experiencing “arctic” in China. Recently, statistical reports luxury consumption in China CCPIT Globe Luxury Association jointly released by the Chinese New Year holidays, the Chinese luxury consumption abroad totaled $ 6.9 billion, down 18.8%. Gross domestic luxury consumption of about three.five billion U.S. dollars, down 57.eight percent, fell into the lowest point inside the history of a decade. The reporter also learned that quite a few the Guangzhou high-end buying malls during the Spring Festival this year, watches and mens clothes category sales declined probably the most. In contrast, some customized and personalized online business niche brand but hot. In addition, the reporter learned that the luxury brand shop in China last year, a collective of non-compliance. Within this regard, the starting of spring, the starting of some big-name luxury goods in China, a series of reform measures, like upgrading merchandise, renovate retailers, improve service, desalination logo traits. Watches sales decline in some shopping malls in Guangzhou Globe Luxury Association survey shows decline throughout the Spring Festival, the domestic sales of luxury watches and massive clothes maximum. Reporters from Guangzhou La Perle, Friendship other high-end purchasing malls discovered through the Spring Festival, the all round decline in sales of watches, plus the greater the price tag the greater the decline. A luxury big counter sales staff stated that in the context of anti-corruption, public consumption, substantially reducing consumption as well as other gifts, luxury sales decline. The survey also showed that nearly 70% of Chinese tourists abroad are created and buying for “bargain”, to get back even more of a luxury and treat oneself to provide close friends and relatives. During the Spring Festival travel to France returned Liu told reporters that they’re mainly tour invest in cosmetics, perfumes and bags, didn’t see the big customized buy greater than ten million packages, or after bought several watches tour. Within this regard, the business said that this years Spring Festival travel overseas shoppers significantly more around the family unit, the amount of shoppers to travel at their very own expense is greater than in preceding years. Compared with organization travel, traveling at their very own expense Travelers low spending energy. Buy luxury brands, high-end watches, jewelry and also other goods in lowering the amount of shoppers. This year a number of significant names to open new retailers in China the truth is suspended, whilst weak consumer of luxury brands in China, several luxury brand shop isn’t reached. The survey, the Globe Luxury Association survey of 47 of your worlds top luxury brands, their variety of shops in China from 280 in 2012 down to about 2013 of 100, a decline of more than three percent, and most extravagant Brand store sales have declined. Furthermore, the worlds major tactic consulting firm Bain & Company lately released report shows that in 2013 the mainland Chinese luxury goods market growth of 7 % from 2012 fell 2%, when in 2011, this figure is staggering 30%. Bain is expected that this trend will continue in slow growth until 2014. The reporter also discovered that last year Prada, Burberry, Gucci as well as other international brands have not achieved the amount of retailers. Public data shows, Prada plans to open seven shops last year, but only out with the actual 4; Burberry shop 8, below the target level of 11; Gucci plans ten new retailers last year, but the actual shop is zero. In this regard, a lot of international luxury goods giant began to transition. And also other big-name luxury goods such as LV began a series of reforms, including upgrading solutions, renovate stores, improve service, to suspend the expansion of stores, desalination logo characteristics. Globe extravagance would have predicted that in 2014, big-name luxury goods sales in China will continue to slow in some second and third tier cities will have some stores closed. Various luxury brands to open new shops in 2014 will be suspended in China. Core consumer pay a great deal more attention to the “cost” Spring Festival season, a luxury so why would fall horrors? “Limit Excellencies consumption is just one reason that many luxury brands have been abandoned core customer China high asset.” Wealth Quality Institute Dean Zhou Ting told Information Times reporter, mentioned that before the Spring Festival of 4650 Fortune Character China Institute of Higher Net Worth customer research found that buyers higher core assets for luxury brands to flee further intensified, when moderate consumption of assets edge by the rate of increase slowed further. Zhou Ting believes led to luxury brands “fall from grace” There are two reasons, first, the proliferation of fakes; the other hand, the consumption of luxury goods showed a mature and rational return, the past couple of years face conspicuous consumption towards way more focus on “value for money “LOGO of higher net worth consumers to clearly and instead invest in experience and strong and can reflect a personal touch, much more niche brands, these products reduce the” Zhuangshan “risk. Her this statement, the reporter has also been confirmed within the interview, a luxury brand shops Taikoo Hui, a sales employees told reporters that since the New Year, many shoppers put forward a detailed requirements, such as the acquire of the product is no brand identity and logo representing product or just a small pattern. Reporters discovered that the Spring Festival in Guangzhou greater than a designer brand sales are around the rise, especially among the 70,80 welcome. Chinese Top Ten Designers, Guangzhou Garment Co., Ltd. favorite design director Deng Zhaoping said, now, some in the rich began to focus on “private custom” philosophy and services. Only Guangzhou Spring Festival this wave of market custom online business volume tripled last year, but still only received regular customers or introduced over customers.
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