Wow: the PayPerPost Revolution?

I am doing some historical research on blogging. Long story. Day job. Reading the wikipedia entry for “blog,” I came across this section:

“Recently, through the mass popularity of sponsored post ventures such as PayPerPost a massive amount of personal blogs have started writing sponsored posts for advertisers wanting to boost buzz about new products and services. It has revolutionised the blogosphere almost in the same way that Google AdSense did.[16]”

The footnote (which leads nowhere):
“^ Eloquentia, Sponsors and the revolution of the blogosphere.”

Wow. Will have to check this out.